A number of years ago, I remember hearing about an internet site where you post information about yourself and invite people to be your friends. In all honesty, the whole things sounded a little absurd. Why would I care about what my friends were doing when I could just call them and talk to them? Little did I know that years later Facebook would be a borderline phenomenon. So whether you like or dislike the concept of publicly disclosing what you or your organization is doing, there is no denying Facebook’s influence on the internet. While I am not one to encourage anyone to commit to something simply because everyone else is “doing it”, I find the following information worth reading. Whether you are a small business like Aplos who sells simple fund accounting software, or you are a new nonprofit just trying to gain exposure, social media serves a purpose in communicating your existence!
Why You Need to Make a Facebook Fan Page for your Website NOW
When Facebook announced the Fan pages, there were a number of mixed reviews. Some where hailing it and its integration to the new advertising platform and some hated it claiming it was turning Facebook into Myspace. Whatever your stance is, here are 6 reasons you need to make a Facebook page for your website or company now.
1. Pages are public. Most of Facebook is behind a login, preventing search engines from indexing. However, some Fan pages are not behind a login and thus search engines can index the page. Hopefully, people will stumble on the result in SERPs, visit the Facebook page, and then get to your site via the link (see reason #2).
2. Pages include links. Because the pages are public, you can get some nice facebook.com link credit. You can’t use an anchor text, but hey, it’s free.
3. Send updates to fans. One of the greatest features is that you can send updates to fans whenever you want. It’s a nice way of building a database of interested users. Send messages about new products, updated website, etc.
4. You control the page. Making the page before a Fan or a competitor is critical. You want to be able to send the messages, edit or remove sections, and control the information to an extent.
5. News feed. When a someone joins a Fan page, it’s published in their News feed for all their to read (unless they have turned this off). It makes someone joining your Fan page somewhat viral.
6. It’s free and easy. Making a Fan page takes just a few minutes add some information, URL, and upload the logo and you’re done. You can make your page
Dave Rigotti is the owner of Freezing Hot, an internet marketing company which specializes in seo and paid search management for small businesses.