Attracting Volunteers for Your Organization

If I were to survey all the great organizations, be it a church or nonprofit, and ask them what has been the key to their success, there is no doubt in my mind the majority would focus in on the dedication and committment of their volunteers.   Volunteers play a key role, especially upon the birth of a new organization.  The fact remains that unless you have an incredible amount of funding from the get go, you will need volunteers to help you in many key areas where you lack experience or simply don’t have the time.  I believe there are some simple things to think through as you begin to try and attract volunteers for your organization.

1.  Your Character

No doubt that people are attracted to organizations that exude honesty, integrity, humility, and service to others.  As a leader of the organization, your personality and speech become a part of the reputation and identity.  I believe there needs to be a delicate balance between accomplishing tasks and encouraging the individuals with whom you come in contact with each day.  Generally, as you make a conscious effort to “do the right thing” people will be willing to volunteer with you based on your character far before their purpose within your organization becomes clear.

2.  Define Roles

As you establish your organization, there will no doubt be many aspects to its success.  Make a list of all the areas where there is a significant responsibility.  Don’t worry so much about who needs to fill the hole as much as trying to just map out a general description of the role.  Try to be clear on what you think this “job description” entails so as individuals as the inevitable “what can I do” question, you have options available.  Use Aplos‘ people database to enter individuals information and their roles.  With Aplos‘ customizable people database, you can define a field called “volunteer” or even define a field based on area of responsibility.

3.  Communication

Use your website to communicate a list of opportunites to volunteer, events you have coming, dates, times, etc.  You might be surprised how communicating a bit of information and the expectations will enable individuals to be sure of their ability to commit based on clarity.  Email your supporters and contributors about upcoming events or give them status updates.  Use Facebook or Twitter to keep people aware of what you are doing and the goals you are trying to accomplish.   Information is valuable to those around you and will only help with the success of your organization.

Volunteers are vital to accomplishing the mission of your church or nonprofit.  Be responsible in how you go about attracting volunteers and you will quickly find a team of people surrounding and supporting you in your endeavors.