Increasing contributions via online giving

When I began researching ideas for increasing an organizations contributions, the results were all over the map.  No offense towards bake sales, but I was also digging for something a little different to take into consideration.  I came across an article that did not necessarily give me a list of fundraising events, but did provide some compelling information that every organization should know.  An organization’s website, content, mission statement, and goals seem to be a crucial factor for donors desiring to give financially.  Take a look at this article for some great insight into increasing contributions.

Donation Usability:  Increasing Online Giving to Non-profits and Charities

(Keep in mind that Aplos tracks contributions and makes your fund accounting simple when the time comes to send out contribution statements)

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